Since 1993, Domicil’Gym has been a pioneer in at-home personal training across Europe. Like many well-established brands, the company faced declining digital performance in an increasingly saturated online market.
Two major issues were identified: rising lead acquisition costs and declining organic traffic. These symptoms pointed to a deeper problem common to most SMEs: Domicil’Gym lacked the internal resources to adapt to the complex demands of modern marketing.
This is a recurring challenge for SMEs whose core business lies far from the digital space. Traditional internal marketing departments often cannot keep pace with the ever-evolving digital landscape.

Identifying Core Issues
My initial assessment revealed that SEO and online advertising challenges were just the tip of the iceberg. Together with the client, we identified the following key problems:
- An outdated website that negatively impacted brand image, conversion rates, and search engine rankings.
- An undefined brand narrative that hindered clear and consistent communication with prospects.
- An obsolete visual identity that no longer resonated with the target audience’s expectations.
These findings highlighted the need for a comprehensive strategic and operational approach to address both foundational marketing elements and urgent challenges.
Applying a Comprehensive Strategic & Operational Approach
1. Optimizing Ad Campaigns for Immediate Cash Flow
We began by refining their advertising campaigns and creating targeted landing pages. This effort reduced their cost per lead by 50% within weeks, providing immediate financial relief and a quick return on investment.
2. Rebranding Focused on Values for a Memorable Message
Understanding the essence of Domicil’Gym was critical to crafting a clear and authentic message. We immersed ourselves in their core values, mission, and vision to create a brand narrative that truly reflected their identity and resonated across all platforms.
3. Designing a Modern, SEO-Optimized Website
We developed a new website with a clear structure optimized for SEO, while reflecting Domicil’Gym’s updated identity. Intuitive navigation and an organized content hierarchy made it easier for users to explore the site and for search engines to index it, laying the foundation for increased organic traffic.
4. Optimizing Existing Content for Quick Wins
Instead of creating entirely new content, we performed a deep optimization of key pages and blog articles, guided by a global SEO strategy. This delivered rapid gains in search engine rankings.
5. Ensuring Brand Consistency on Social Media
To guarantee consistency with the new branding and relieve the internal team of this responsibility, we took over social media management. This approach significantly increased audience engagement with the brand.
Results Achieved After One Year of Collaboration
- 100% increase in organic traffic.
- 50% reduction in cost per lead.
- 150% improvement in website conversion rates.
- Instagram: +80% engagement and +50% reach.
- Organic traffic growth on Domicil’Gym’s website in 2024.

Our Methodology for Achieving These Results
1. Specialized Experts in Every Domain
I provided experts skilled in the following areas:
- Advertising
- SEO
- Social media
- Branding
- Web development
- Marketing automation
2. Managerial Oversight
I acted as a fractional CMO to oversee the overall strategy and ensure the smooth execution of all initiatives.
3. Cost-Effectiveness
Our approach delivered a significantly lower cost than hiring an in-house team of specialized and experienced marketers.
4. Shared Human Values
We prioritized transparency and a strong commitment to our clients’ success.
“Thanks to the RBMG team for this efficient partnership. We now have an outsourced marketing department that feels anything but external, thanks to the close relationships we’ve established.”
– Laurent Pereira, President of Domicil’Gym

Our Experts at Work on This Project
A team of complementary consultants, each an expert in their field.

Facing Similar Challenges?
If you’re dealing with similar challenges or looking to expand your digital presence, don’t hesitate to contact me to set up your own on-demand marketing department.
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